The next step is to identify who the advertiser is looking to reach with ads. As mentioned, LinkedIn excels in offering very granular targeting options to connect with relevant professionals across the globe. When looking to increase brand awareness, take an integrated approach by supplementing your LinkedIn ad campaign with organic activity posting from the company page. This helps to build engagement from your existing followers and prompts new users to explore your LinkedIn profile. In comparison, social platforms like Facebook don’t collect this same level of career information simply due to the nature of the platform being more geared toward lifestyle and entertainment. LinkedIn is often known to be the top social media platform for driving lead generation, due to the granularity of targeting available based on specific company, job titles or member skills. Here is a look at the various campaign objectives available: Whether the focus is driving top-of-funnel brand awareness or lower-funnel actions like lead generation, the platform offers a variety of campaign objectives to choose from. The first step to launching a LinkedIn ad campaign is identifying the goal of the campaign. While there are many different capabilities available within the Campaign Manager, it’s important to build a campaign that best meets an advertiser’s unique goals. In this blog, we’ll walk through the steps needed to help prepare every marketer to launch their first LinkedIn advertising campaign. Related: How To Improve Your LinkedIn Campaigns LinkedIn offers a self-service advertising platform, making it possible for marketers of all levels to run an ad campaign. A LinkedIn campaign can also impact various stages of the consumer journey with a variety of campaign objectives, targeting options and ad types. With 690 million active members, LinkedIn advertising offers the ability to connect with decision markers while they are consuming career-related news and media.

LinkedIn is a powerful social media platform for B2B marketers and brands looking to reach today’s professionals.

Linkedin marketing campaign