Learn more and sign the official Petition for Kids Online Safety at /kidsonlinesafety. Without real change, kids will continue to pay with their wellbeing. We thank these brave young people for sharing their personal stories with us.ĭove has a long-term commitment to bringing positive change in beauty and taking action towards making social media a more positive place with campaigns like Reverse Selfie, #DetoxYourFeed and most recently, a call to #TurnYourBack to the harmful Bold Glamour filter.ĭove believes a positive relationship with beauty should be accessible to all, and is standing up to make social media a more positive and safe place for kids. It is powerful, and we hope that it signals the need for change. The film closes with additional young people who have suffered from mental health issues sparked by social media – like anxiety, depression and body dysmorphia – and are now in recovery.

To illustrate the scale of the issue and drive urgent action to protect the next generation, Dove is releasing a new campaign film “Cost of Beauty,” which tells Mary's story and the impact toxic beauty content on social media had on her mental health through real UGC. Together with our partners at Sense Media and Action, the Dove Self-Esteem Project is supporting the 2023 Kids Online Safety Act (KOSA) in the US – legislation with bi-partisan support that calls for updated design standards, safeguards, and tools to protect kids’ overall experiences online. Today, the Dove Self-Esteem Project announces it will evolve its mission globally to help make social media safer for young people with the Campaign for Kids’ Online Safety. While social media helps foster creativity and connection, it is also one of the biggest threats to young people’s mental health today.

New research shows 8 in 10 youth mental health specialists say social media is fueling a mental health crisis. Please read the post and the related warnings before you watch this video.

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